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Looking at San Francisco's Legacy Moviehouses

The Alexandria Theater, 1927San Francisco continues to lose its classic movie theaters. Can neighborhood and business communities work together with the City to devise ways to save and reuse these irreplacable buildings?

Ample evidence exists of theaters once facing demolition that have been restored and have become tremendous, viable assets to their communities. Visit Canton, Ohio's restored Palace Theater, and Columbus' magnificent Ohio Theater for two compelling examples. Can San Francisco rise to the same challenge?

The Alexandria, depicted at left in a 1927 photo, was sold by Regal Entertainment on February 16, 2004. The projection equipment and seats were removed later that month. What the purchasing developer will do with the Alexandria is a question posed by the Planning Association of the Richmond, the Western Neighborhoods Project and the San Francisco Neighborhood Theater Foundation. Photos taken by Eric Hooper of the Alexandria on its final day can be found here.

The Harding TheaterThe Harding Theater, at Divisadero and Hayes, was sold to a condo developer who intends to demolish this 1926 Reid Brothers single-screen theater. Growing neighborhood and citywide opposition to this plan hopes to stop the demolition. Read more on this.

San Francisco Neighborhood Theater Foundation has successfully negotiated an agreement with the owner of Cinema 21 that allows for both Walgreens and a two-screen theater. Nearby Walgreens will move into the street-level floor. A 264-seat theater will be housed upstairs, and an 86-seat theater will be built in the mezzanine area. A concerted neighborhood effort working with the San Francisco Neighborhood Theater Foundation was able to stop the iimpending loss of the theater in May 2002.

The Coronet at 3575 Geary (depicted at left), until recently one of San Francisco's largest theaters, and the theater that premiered Star Wars and Bladerunner, closed March 17, 2005. Its owner, The Goldman Institute, intends to replace the theater and adjacent parking lot with a senior housing complex and service center.

The fate of two other Regal Entertainment properties, the Metro and the Vogue, is in jeopardy. The Vogue Theater may be sold to a developer with no plans to retain the theater space. As of October 2006, the theater is still in operation.

The Metro at 2055 Union Street closed its doors in October 2006. Its future remains uncertain.

The New Mission TheaterPreservationists are hopeful after hearing of recent owner Gus Murad's proposal to make the New Mission Theater an attractive nightclub/restaurant/theater venue. Only a few years ago, The New Mission Theater at 2550 Mission Street was slated for demolition by then-owner City College. Due to the persistent efforts of the Save the New Mission Theater group and other preservationists, CCSF decided to sell the property. Go here for updates and more information on The New Mission Theater.

 

The tables below list former San Francisco movie house closings during the period of 1978 to the present. Thanks to Tom Mayer for the compilation of this list.

Art Houses and Repertory Cinemas
Theater Location Comments
Times 1249 Stockton  
Avenue 2650 San Bruno Avenue now a church
Richelieu 1075 Geary Street side door at Richelieu Hotel
Music Hall 931 Larkin now a church
Larkin 816 Larkin now a porno house
El Rey 1070 Ocean Avenue now a church
Cannery 2801 Leavenworth  
Ghirardelli 900 North Point  
Surf 4510 Irving now a church
Cento Cedar 38 Cedar Alley  
Parkside 2205 Taraval  
Pagoda (Pagoda Palace) 1741 Powell never reopened after renovation
York 2781 24th Street now Brava Theater group
Gateway 215 Jackson now Eureka Theater
Strand 1127 Market closed February 2003
 
First Run Theaters
Theater Location Comments
Coronet 3575 Geary closed March 17, 2005
Alexandria 5400 Geary closed February 2004
Metro 2 (Mercury) 2240 Union Street  
Coliseum 743 Clement Avenue damaged in 1989 earthquake
Stage Door 420 Mason Ruby Skye nightclub
Northpoint 2290 Powell closed 1998
Embassy 1125 Market Street demolished
Alhambra (SF LM #217) 2330 Polk

closed February 1998, now Gorilla Sports

Royal 1529 Polk closed February 1998; demolished fall 2004
Regency 1 1290 Sutter/1320 Van Ness reopened September 98 as the Regency Building
Regency 2 1268 Sutter closed March 26, 2000; former Avalon Ballroom
St. Francis 965 Market Street closed 2000
Cinema 21 2141 Chestnut Planning Comm. voted against conversion to pharmacy May 2002
Presidio 2340 Chestnut Reopened December 26, 2004 by Frank and Lila Lee
Alexandria 5400 Geary Closed February 16, 2004
Metro 2055 Union Street Closed October, 2006
 
Mission St. and Other Neighborhood Theaters
Theater Location Comments
Cine Latino (Crown) 2555 Mission Mission Rock Climbing
Granada 4631 Mission  
Grand 2665 Mission retail store
New Mission (SF LM #245) 2550 Mission purchased by City College of San Francisco; sold 2004.
Tower 2465 Mission now a church
Apollo (Amazon) 965 Geneva opened 1928 as the Amazon; closed 1978
Harding Theater 616 Divisadero opened 1926, closed in 1970; venue for concerts, theater and church.
Haight 1702 Haight vacant for 20 years before being demolished in 1994
El Capitan (SF LM #214) 2353 Mission built 1928, closed 1963; now hotel and parking lot
Fox 1350 Market Street demolished 1963; now site of Fox Plaza

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